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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

The Japanese oddity to naming teams

Whenever the calendar shifts to a major Japanese race, such as the Suzuka 8hr, one of the more amusing things to do is glance down the team sheet This years highlight for me has to be team Moto Bum, with other stand outs including aprilia D.D.BOYS, Team Etching Factory Yamaha and MITO MOTO & e'freaks Honda. Looking back through the ages some of the great Japanese team names have been Burning Blood Racing Team, Dog Fight Racing and Team Moto Space amongst others. Credit to a member of the Twitterati @temalive

2011 World Supersport Champion Chaz Davies

Chaz Davies has captured the 2011 Supersport World Championship, completing a triumphant return to the series for Yamaha. Davies, the 2008 Daytona 200 winner, finished the Magny-Cours round in sixth place, giving him an insurmountable 35-point lead over Hannspree Ten Kate Honda‘s Fabien Foret with one race remaining. The championship comes in Yamaha‘s return from a one-year absence from the series.