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Polaris Reports Q3 2011 Results

Polaris Industries announced another record quarter with sales growth across all its product lines including on-road vehicle sales which consist mainly of Victory Motorcycles and Indian Motorcycles. The Medinia, Minn., company reported $67.6 million in net income for the third quarter ended Sept. 30, 2011, a 43% increase from the $47.2 million reported in the same quarter of 2010.

2014 Hesketh 24 Revealed

British manufacturer Hesketh Motorcycles is producing an all-new model honoring the brand’s Formula One roots. The new Hesketh 24 features a massive 1950cc V-Twin engine and will be available in the U.K. in February.

Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.