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Himmelmann Dominates FIM e-Power & TTXGP Combined Event

Germany’s Matthias Himmelmann dominated the FIM e-Power & TTXGP combined event held Sept. 23 at the Le Mans circuit, in opening of the renowned FIM 24 Hours Endurance race. Not to discount Himmelmann’s win, but the most remarkable thing about the race is how much faster the electric-powered motorcycles lapped the Bugatti circuit this year.

Polaris Reports Q1 2013 Results

Polaris Industries reported a 26% increase in net income over the first quarter of 2013, but a 2.9% decline in on-road vehicle sales (comprised almost entirely of Victory and Indian Motorcycles). The company’s first quarter filings report a net income of $75.5 million, up from the $60.1 million reported over the same period in 2012. Much of the increase can be attributed to a 217% increase in net sales from its snowmobile division, spurred in large part by increase in snowfall across many regions of North America.

Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.