2013 Victory Cross Country on 2040-motos

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Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

Schwantz, Tsujimoto Team Up For Yoshimura Legends Team At 2014 Suzuka 8-Hour

Former 500cc World Champion, Kevin Schwantz, will pair with former Japanese Champion, Satoshi Tsujimoto, in this year’s Suzuka 8-Hour race. The duo originally tackled Suzuka together in 1986, ultimately coming in third position. Now the two are back in celebration of Yoshimura’s 60th anniversary, as part of the company’s “Legend Team.” Yoshimura will also field a second entry with former Australian Champion Josh Waters and All Japan Superbike rider Takuya Tsuda.

Arlen Ness B-Day Bash At Petersen Museum

On July 12 the Petersen Automotive Museum is throwing a birthday party for one of motorcycling’s customizing icons, Arlen Ness. The B-day celebration will be followed by a V-Twin Cruise-In on July 13 and punctuated by a summer-long exhibit entitled Arlen Ness: Art on Two Wheels. The July 12th birthday party is open to the public and the $95 ticket price puts you in the company of Arlen and other customizing aristocrats and also includes cocktails and dinner.