2004 Triumph Bonneville on 2040-motos

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A short film about Zen

This beautifully shot short film alludes to a phrase by Robert M Pirsig, the author of Zen and the art of motorcycle maintenance: "If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed".  But is any Triumph single ever capable of producing a sensation of tranquility, even when it is 'right'? I suspect not...

Steve McQueen Inspired Motorcycle

British motorcycle manufacturer Triumph and Swiss watch manufacturer TAG Heuer have collaborated to create a special, one-of-a-kind “Bonneville Heuer” Triumph motorcycle. The association between Triumph and TAG Heuer comes as a result of their common values and the legacy of Steve McQueen, who was famously linked to both brands. The TAG Heuer Bonneville features a unique blue and orange paint scheme that was inspired by the Porsche sports car driven by Steve McQueen’s character in the movie Le Mans (1971).

2014 Triumph America Horizon Revealed in CARB Documentation

New documents released by the California Air Resources Board reveal the existence of a new model from Triumph to be called the America Horizon for the 2014 model year. As its name implies, the 2014 Triumph America Horizon will likely be based on the existing Triumph America (the 2012 America is pictured above with touring accessories as an illustration.) The CARB documents confirm it will use the same 865cc parallel-Twin engine as the America as well as the Bonneville, Scrambler, Thruxton and the Speedmaster. We predict a claimed output of 60hp at 6800rpm and 53 ft-lb.