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2012 Suzuki Boulevard C50T Classic Announced

During Suzuki’s annual dealer meeting the company reported that cruiser sales at large are down 6.2% YTD. However, Suzuki says its cruiser sales are up 12.5%, and in an effort to keep riding this wave that’s handily outpacing the rest of the cruiser market, the company announced the addition of the Boulevard C50T Classic. While the Classic is a carbon copy of the C50T, it does away with the C50T’s standard windshield, passenger backrest and saddlebags.

Q3 2013 US Motorcycle Sales Results

Motorcycle and scooter sales in the U.S. in 2013 remain consistent with last year’s figures, according to data released by the Motorcycle Industry Council. Several manufacturers blamed poor weather for the poor start this year, and the rebounding sales in the third quarter helped to negate the slow sales from earlier in the year.

Suzuki Reports 2012-2013 Fiscal Year Results

Suzuki reported an operating loss of 11.9 billion yen (US$117.1 million) from its motorcycle business for its fiscal year ended March 31, 2013. The loss stems from a 10.7% decrease in motorcycles sales and a 9.6% decline in motorcycle revenue from its 2012-2013 fiscal year. According to Suzuki‘s year-end report, motorcycles accounted for 230.3 billion yen in sales revenue, down 254.8 billion yen reported the previous year.