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Honda Opening Fourth Motorcycle Factory in India

Honda announced plans to open its fourth motorcycle manufacturing plant in India, with a production capacity of 1.2 million units per year. Honda is investing 11 billion Indian rupees (US$175.8 million) into the new facility which it hopes will strengthen the position of its subsidiary Honda Motorcycle Scooter India Ltd. as the world’s second largest motorcycle producer while taking aim at the current leader, Hero MotoCorp.

Matchless Making A Comeback With Model X, To Be Shown At EICMA

Legendary English marque, Matchless, is attempting to emulate another famous brand, Indian, by forming a comeback. After being purchased by the Malenotti family in 2012, the brand is now going through a revival. If you’re at all in tune with the fashion world, then the Matchless name might be familiar, as many A-list celebrities wear the Matchless-labeled clothing managed by Michele Malenotti.

Honda 'Hands'

Honda are well known for their commercials with their 'Cog' ad for the Honda Accord car (2003) the most awarded of its time. Honda's latest advert celebrates the curiosity of their engineers and features classic motorcycles such as the Honda Cub and the RC112. A CBR and CRF also make an appearance along with a nod to that previous ad, a cog.