2007 Harley-davidson Softail Fxstb on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley Recalls 25,000 2014 Touring Models

Harley-Davidson is acting quickly to address  potential safety issues by voluntarily recalling certain 2014 Touring motorcycles equipped with a hydraulic clutch system that may pose a safety issue for riders and/or passengers. The recalls include a Do Not Ride notice to owners and a Do Not Deliver notice to Harley-Davidson dealers until the motorcycle is fixed. “The safety of our customers is our highest priority,” said Tony Wilcox, Harley-Davidson General Manager of Motorcycle New Product Delivery.

Motorcycle Thefts Down 11.2% in 2010

Motorcycle thefts in the U.S. are down for the fourth consecutive year in 2010,  according to a report from the National Insurance Crime Bureau. There were 49,791 reported motorcycle thefts in 2010, an 11.2% drop from the 56,093 thefts reported in 2009.