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Harley-Davidson Other tech info

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Donated $4.5 Million to Various Causes in 2012

Harley-Davidson donated more than $4.5 million to support various charitable groups in 2012. The donations, which include both grants and merchandise, went to several organizations, including those around Harley-Davidson‘s bases in Milwaukee, Wis., York, Pa., and Kansas City, Mo., but also to groups across the nation. The Milwaukee chapter of Habitat for Humanity received a $200,000 grant for its Neighborhood Revitalization Initiative, helping fund housing projects in the Washington Park community.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.