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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2012 Harley-Davidson V-Rod 10th Anniversary Edition and Updated Night Rod Unveiled

Harley-Davidson is celebrating the 10th anniversary of its V-Rod line with a few updates as well as a special edition model. First introduced in the 2002 model year, the V-Rod marked a new era for Harley-Davidson, with the V-Rod’s 1130cc 60-degree  V-Twin Revolution engine, the Motor Company’s first production engine with liquid cooling and overhead camshafts. The 2012 Harley-Davidson V-Rod line is equipped with the latest generation 1250cc Revolution engine with dual overhead camshafts,  four-valve cylinder heads and fuel injection.

Harley-Davdison Museum Opens Tsunami Motorcycle Exhibit

From Miyagi Prefecture in Japan to Graham Island in British Columbia, Canada, to Milwaukee, Wis., the motorcycle tossed across the Pacific Ocean by the 2011 Japanese tsunami has landed at the Harley-Davidson Museum. The 2004 Harley-Davidson Softail Night Train owned by earthquake and tsunami survivor Ikuo Yokoyama is now on display at the museum as a memorial to those affected by the March 2011 tsunami. The motorcycle will be preserved in the condition it was in when Canadian beachcomber Peter Mark found it inside a cargo box that washed up on Graham Island in May.