2004 Harley Davidson Flhr Road King on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

European-Spec 2014 Harley-Davidson Electra Glide Ultra Classic Getting Twin-Cooled Engine

Earlier this week, Harley-Davidson revealed its 2014 lineup including the introduction of new precision cooling Twin-Cooled engines with both liquid- and air-cooling. For the U.S., customers can find the new Twin-Cooled engine technology on the Electra Glide Ultra Limited, CVO Limited and the Tri-Glide, but customers in Europe will also find a Twin-Cooled engine mounted on the Electra Glide Ultra Classic. The U.S.

Harley-Davidson Reports Q1 2014 Sales Results

Harley-Davidson kicked off its 2014 fiscal year with a first quarter net income of $265.9 million, an 18.1% increase from the profit reported in the same period of 2013. Consumers purchased 57,415 new Harley-Davidson motorcycles worldwide in the first quarter, up 5.8% from the 54,254 units sold in Q1 2013. U.S.