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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Airhawk Introduces DS Comfort Seating System For Dual Sport Bikes, Bikes With Narrow Seats

Airhawk, Inc., has introduced the DS Comfort Seating System, a cushion designed specifically for motorcyclists who ride dual sport bikes or bikes with narrower seats. Features of the DS cushion include a narrow front to match the seat profile of most dual sport/adventure bikes and bikes with narrow seats.  A tapered-down front minimizes unwanted pressure on the scrotum, and a heavy-duty hold-down strap system ensures a secure fit to the bike.  The DS also works well with narrow customized or aftermarket seats that have been installed for the purpose of getting the rider lower to the ground.

New 2012 Harley-Davidson Models Named in CARB Documents

Documents released by the California Air Resources Board reveal two new models from Harley-Davidson’s 2012 lineup: a 10th anniversary edition V-Rod and a new member of the Dyna family. The CARB documents list motorcycles that have received approval for the state of California. The Motor Company has received approval for several 2012 models including the 2012 Harley-Davidson Night Rod Special Anniversary and the 2012 Harley-Davidson Switchback.