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Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.

Harley-Davidson Christmas Commercial

Every year it seems that newspaper advertisements, radio and TV commercials for Christmas start earlier and earlier. As soon as the sun begins to set on Halloween, department stores begin packing shelves and websites start stocking inventory in preparation for the impending feeding frenzy that will occur for the most commercial of holidays next to valentine’s day. While spending the holiday with family normally keeps me blitzed off eggnog and most of these aforementioned advertisements are enough to make me want to book a cruise for an entire fortnight at the end of December, this one commercial for Harley-Davidson made me laugh.

Harley-Davidson World Ride Scheduled for June 22–23

There’s something about sharing in a popular consciousness. Participating in an activity that is also taking place at the same time all over the world adds a special meaning to the event. Begun in 2008 by the Harley Owners Group as Million Mile Monday and renamed and enlarged in 2012 toHarley-Davidson World Ride, this event simply asks all “friends of Milwaukee” to get on their hogs and ride on June 22–23.