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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Most Obvious Press Release Of 2013: Biker Chicks Sexier Than Pedestrians

In a misallocation of funds Harley-Davidson recently spent an untold buttload of money proving something men have known for years: That women who ride motorcycles are sexier and better between the sheets than women who don’t ride. Common responses from male motorcyclists to the press release were: Duh; Tell me something I didn’t already know; Can I be a recruiter? Meant to entice non-riding females into the Harley-Davidson army by pimping the Bar & Shield’s website, www.h-d.com/women, the press release was peppered with effeminate catchphrases such as “physical intimacy, “communication,” and “improves relationships” but the basal message is one of female motorcyclists being sexier, happier and more confident than their non-riding counterparts.

Zach Ness TV Show Let It Ride To Premiere August 14

Zach Ness, grandson of legendary custom bike builder, Arlen Ness, and his team are on a mission to break new ground in the custom motorcycle world. National Geographic Channel is going to capture Ness’ attempts on its new show, Let It Ride, With Zach Ness, premiering Wednesday, August 14 at 9pm EST. Coming from one of the most well-known names in motorcycling carries with it significant pressure, but Zach welcomes the challenge.