2012 Harley-davidson Flhtk - Electra Glide Ultra Limited on 2040-motos

Moto blog

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Delivers Strong Growth For Fourth Quarter And For Full Year

Harley-Davidson released today its fourth quarter financial statements, revealing the company’s fourth-quarter income from continuing operations was $70.6 million on consolidated revenue of $1.17 billion, compared to 2011 income from continuing operations of $54.6 million on consolidated revenue of $1.18 billion. Fourth-quarter 2012 earnings per share were $0.31, up 29.2% compared to EPS of $0.24 in the year-ago quarter. For the full year, Harley-Davidson income from continuing operations was $623.9 million on consolidated revenue of $5.58 billion, compared to full-year 2011 income from continuing operations of $548.1 million on consolidated revenue of $5.31 billion.

Harley Declares Women Riders Month

Back in July of ’08 Motorcycle.com announced that The Motorcycle Hall of Fame Museum and Nationwide Insurance were working together to mark July as Women’s Motorcycle Month in order to honor the contribution made to history by female riders. This May, Harley-Davidson is staging a series of events in order to celebrate women on two wheels by declaring May, “Women Riders Month.” Some of the Harley-Davidson Women Riders Month initiatives will include special rides in New York City and Milwaukee as well as an attempt to grace the pages of the Guinness Book of World Records for the largest number of women motorcycle riders trained in one weekend. Harley-Davidson dealerships will also be hosting women-only Garage Parties, which consist of informal meetings in an unintimidating environment where women can learn about motorcycling.