1982 Yamaha Virago on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Ben Spies Video Interview on 2012 MotoGP Season [Video]

Yamaha Factory Racing today posted on its YouTube page a video interview with Ben “Elbowz” Spies, in which Spies discusses the soon to start 2012 season of MotoGP. In his usual calm, cool and under control manner Spies speaks frankly on how he prefers the 1000cc GP machine, saying it suits his style (elbows out!) better than the previous seasons’ 800cc bikes because the extra torque and horsepower of the liter-class bikes are, essentially, better matched to his physical stature. Spies also answers honestly the question of who he thinks he needs to keep an eye in 2012, including his teammate, Jorge Lorenzo.

Off-Road Riding on a Yamaha Zuma 125 [Video]

Off-road capability isn’t the first thing people consider when shopping for a scooter but it is one of the more surprising traits of the Yamaha Zuma 125. In his review of the Zuma 125, Tom Roderick says the scooter “radiates a more adventurous attitude” than most scooters, with its knobby tires and hand guards making it capable for the odd excursion off the pavement. But if you’re still not convinced, Yamaha‘s Taiwanese arm has released a video featuring the Zuma 125 (or BWS 125, as it is known internationally) getting rough and rugged in the dirt.