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Moto blog

Yamaha EC-Miu Electric Trike Scooter Concept to Debut in Tokyo

Yamaha is presenting a new electric scooter concept model at the Tokyo Motor Show in December. The Yamaha EC-Miu concept will debut alongside two other concepts, the XTW250 RYOKU and the Y125 MOEGI. The Yamaha EC-Miu is an electric trike, with two wheels at the rear, a design choice Yamaha says makes for a “stable, easy ride that women will especially enjoy”.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Movistar To Be Yamaha MotoGP Title Sponsor For 5-Years

Finding sponsors for U.S. racing might be next to impossible, but this isn’t the case elsewhere, as Movistar, a telecommunications arm of Spanish company Telefonica, has signed on to be the title sponsor for the Factory Yamaha MotoGP team for the next five years. Short of the 20-year relationship between Honda and Repsol, this comes as one of the more significant sponsorship deals in recent memory.