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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha M1 Engines Available for Leasing for 2014-2016 MotoGP Seasons

Yamaha announced it will offer a leasing arrangement for its YZR-M1 engines to teams interested in racing in the MotoGP World Championship. The Japanese manufacturer has signed a leasing arrangement with MotoGP promoter Dorna Sports to supply engines for the 2014, 2015 and 2016 seasons. Racing teams will be able to lease a Yamaha M1 engine on a per-year basis for their own race bikes.

Yamaha Teases New Naked Model for EICMA – Video

Earlier this year, Yamaha started a teaser campaign called “Dark Side of Japan” that culminated in the introduction this summer of the FZ-09 naked Triple (also known as the MT-09 in other markets). It’s now fall, but apparently Yamaha has more hiding in the Dark Side, in another new naked motorcycle. Yamaha has released another new teaser video called “Rise Up” for a new model to be unveiled Nov.