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Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.

Larry Pegram To Race EBR 1190RX In 2014 AMA Superbike

Larry Pegram and Erik Buell Racing will be partnering up in 2014 to race an EBR 1190RX in AMA Superbike. This will be Pegram’s third different OEM in as many years, as he rode a Yamaha last year, BMW before that and Ducati in 2011. Supporting Pegram will be his long-time title sponsor, Foremost Insurance Group, along with EBR sponsors AMSOIL and Hero MotoCorp.

Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.