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Hero MotoCorp Forms Joint Venture with Magneti Marelli

Indian manufacturer Hero MotoCorp is teaming up with electronic fuel injection expert Magneti Marelli in a new joint venture. Hero will hold a 60% share in the company with Magenti Marelli controlling the other 40%. The two companies are initially investing a combined US$8.5 million into the joint venture, with a planned  investment of US$27 million total over the next ten years.

Electric Moto Corporation

After launching their website last week, the California based Electric Moto Corporation has now announced the IPG Group as their agency of record to help increase brand awareness and bring in some investor interest.  According to their website, other then the EMAX 72 DS electric motorcycle, there is a scooter, ATV, bicycle and a personal watercraft on the drawing board. Some available specs after the jump. Weight:  210 lb Voltage:  72 V Capacity:  14 kW Top Speed:  60 mph HP (approx):  21 Torque:  40 Nm Range:  3 hrs Construction:  Aluminum Wheels (front/back):  21/19 Hubs:  Talon Brakes:  Disc/F&R Type:  Brembo Suspension:  Ohlins Price (est):  $9,995 Mitch Leonard is the newly appointed CEO of Electric Moto Corporation and has more than eighteen years in the motorcycle industry.  Leonard, credentials include working with: American Honda Racing, Pro Circuit Racing, Suzuki Racing, Yoshimura Racing, Troy Lee Designs, Showa Suspension, Ohlins Suspension and Dunlop Tire.

Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.