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Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Harley-Davidson and an American Hero

As motorcyclists, we’re drawn to the freedom two wheels represent; just man, machine and the open road. The feeling rings true today as it did 72 years ago, when Wallace Van Sandt, of Birmingham, Alabama, took delivery of his 1941 Harley-Davidson WLD Special Sport Solo, purchased new in 1940 for $365 (roughly $5800 in today’s money) by his father as a high school graduation gift. The WLD Special Sport Solo was a ringer in its day.

Harley-Davidson’s Vanity Fair Photo Shoot

Harley-Davidson has JUST uploaded a new video to YouTube (seriously! It was at 0 views when I got there!).  The video is a behind the scenes look at Harley-Davidson’s photo shoot for an upcoming issue of Vanity Fair. Watch the behind the scenes footage from Harley-Davidson’s new print campaign in the June Issue of Vanity Fair that salutes women riders and encourages females who have not yet hit the road on two wheels to “experience life with no regrets.” The women featured are health and wellness expert and NBCs The Biggest Loser trainer Jillian Michaels; Grammy®-winning singer-songwriter Jewel; television and film actor Tricia Helfer; and Los Angeles rider/entrepreneur Deborah DiMiceli.