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Pope Francis To Auction Harley-Davidson For Charity

During Harley-Davidson‘s 110th anniversary celebrations earlier this year, Pope Francis was given not one, but two Harley-Davidsons, a 2013 Heritage Softail Classic and Dyna Super Glide Custom. Not one for gaudy excess (or a motorcycle ride for that matter), Pope Francis has decided to put both up for auction. Specifically, the Pope has donated the bikes to the Caritas charity near Rome.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Recalls 250,000 Motorcycles for Rear Brake Light Switches

Harley-Davidson is issuing a recall for 250,757 units from its Touring, CVO Touring and Trike line from model years 2009 – 2012. The rear brake light switch on the models in question may become degraded due to the heat from the exhaust systems. This may affect brake light function and may result in a brake fluid leak.