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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2012-2013 Harley-Davidson VRSCDX Night Rod Special Recalled for Loose License Plate Bracket

Harley-Davidson is issuing a recall on all Night Rod Special models from 2012 and some from 2013 because of a potentially loose license plate bracket. According to documents released by the National Highway Traffic Safety Administration, the mounting screws connecting the VRSDCDX‘s license plate bracket to the tail may loosen, potentially causing the plate to rub against the rear tire. This may cause the plate bracket to rotate as well as damage rear brake lines.

US Motorcycle Sales First Half 2011 Results

The U.S. motorcycle industry saw a 4.6% decrease in year-on-year sales over the first six months of 2011, thanks mostly to a 17.3% drop in ATV sales. Motorcycle and scooter sales however saw a 1.7% bump in the first half .