2012 Harley-davidson Xl1200cp on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Three-Year-Old Motorcycle Prodigy?

Even though Tiger woods started paying golf at age two, this story of a three-year-old boy from New Delhi, India is probably just as impressive, maybe more.  Azeem Khan, photographed on the Royal Enfield Bullet above, has been granted a special license by judges in India allowing him to ride his motorcycle on side roads but is not allowed out on the main roads by himself. Khan’s father had to customize the bike so that the young boy could reach the controls and prove that he could handle the motorcycle on his own. I used to sit him on my bike and he would always grab at the controls.

Harley-Davidson Reports Q1 2012 Results

Harley-Davidson reported a 20.3% increase in motorcycle sales over the first quarter of 2012, including a 25.5% increase in the United States. According to Harley-Davidson‘s first quarter report, The Motor Company sold 59,677 motorcycles, worldwide, up from the 49,595 motorcycles reported in the same quarter of 2011. U.S.