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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

EICMA 2013: Harley-Davidson Revolution X 750 & 500

The Street 750 and Street 500 from Harley-Davidson represent the first all-new platform from Harley-Davidson in 13 years. Built for urban environments, the Street series machines fall under the Dark Custom design and are intended for young, urban riders. The two motorcycles feature the new liquid-cooled Revolution X engine, a narrow, agile chassis with a low seat height (26.3 inches), new suspension, a wide handlebar and minimalist styling. Not all markets will get both engine sizes, but the U.S.

Lorenzo Lamas To Lead ‘Ride To The Dunes’”

The second annual ‘Ride to the Dunes’ charity ride for child abuse awareness kicks off Sunday, June 2 2013, with Grand Marshal Lorenzo Lamas leading the way. The ride will start at Bartels’ Harley-Davidson in Marina Del Rey, California and end at Sycamore Cove State Beach in Malibu, where guests will be treated to lunch and a concert by Alchemy. Riders of all makes and models are welcome to join.