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Moto blog

Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Vespa goes back to the future

IT'S been a while coming, but the gorgeous Vespa 946 - EICMA 2012's Best of Show - has finally introduced something to the two-wheeled world that our four-wheeled counterparts have had for a while.  I call this 'reverse retro-futurism' - the art of borrowing lines from models past and imbuing them with a sleek sense of future direction (as opposed to retro-futurism, the pre-1960s design trend of depicting the technology of the future. The term 'decopunk' may come close, but feel free to tell me if there's a more exact term.) It's what the New Mini and the New Beetle (both 1997 and 2012 versions) have done so well, and so successfully: building an all-new model as a tribute to a classic, something that's modern yet already timeless, with a widely-appreciated, inclusive aesthetic (and here we eliminate the Plymouth PT Cruiser from the conversation). The biking world is great at retro, indeed thrives on it, but not so good at adding in a taste of the 21st century.

Harley Declares Women Riders Month

Back in July of ’08 Motorcycle.com announced that The Motorcycle Hall of Fame Museum and Nationwide Insurance were working together to mark July as Women’s Motorcycle Month in order to honor the contribution made to history by female riders. This May, Harley-Davidson is staging a series of events in order to celebrate women on two wheels by declaring May, “Women Riders Month.” Some of the Harley-Davidson Women Riders Month initiatives will include special rides in New York City and Milwaukee as well as an attempt to grace the pages of the Guinness Book of World Records for the largest number of women motorcycle riders trained in one weekend. Harley-Davidson dealerships will also be hosting women-only Garage Parties, which consist of informal meetings in an unintimidating environment where women can learn about motorcycling.