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105-Year-Old Woman Rides A Harley-Davidson

When you get to be 105 years old, clearly your best years are behind you. However, that didn’t stop Ella Passmore of Richmond Hill, Georgia from trying something new and daring for the first time. To celebrate over a century of living, Passmore rode on a Harley-Davidson, as reported by www.savannahnow.com.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

New Indian Commercial Pokes Fun At Harley-Davidson

The big news in the motorcycle world this year is the return of Indian motorcycles. Earlier this year, parent company Polaris unveiled the all-new Thunderstroke 111 engine as a sneak peak to the 2014 Chief which is set to make its official debut at Sturgis at the beginning of August. To prepare for this momentous occasion, Indian produced this commercial, which takes a nice, healthy jab at the iconic Motor Company.