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Pirelli To Remain Tire Supplier For All World Superbike Classes Through 2018

Pirelli’s relationship with the World Superbike Championship started in 2004 and will carry on through 2018, as the Italian company will continue to supply tires for every class of the championship. What follows is the official Pirelli press release. Pirelli has been confirmed as the Official Tire Supplier for all classes of the eni FIM Superbike World Championship having won the tender organized by Dorna, promoter and organizer of the World Championship, in agreement with the FIM, the International Motorcycling Federation.

2014 BMW Motorrad International GS Trophy Announced

After holding three events in the southern hemisphere, the BMW Motorrad International GS Trophy will go north in September 2014, to Canada. Billed as the GS riders’ Olympics, the biennial competition pits teams representing different countries against one another in a number of challenges testing their riding skills. Previous competitions had competitors riding the F800GS but for 2014, the GS Trophy will switch to the liquid-cooled R1200GS.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.