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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

BMW Reports Q1 2012 Results

We already know BMW started 2012 off with a record first quarter with 24,373 motorcycles sold, with an additional 2,642 units from its Husqvarna subsidiary. BMW‘s quarterly report now reveals the U.S. accounted for 3,429 units sold in the first three months of the year, a 47.9% increase from 2,319 units over the same quarter of 2011.

BMW Names Schaller New Head of Motorcycle Development

BMW has appointed Karl Viktor Schaller as its new head of BMW Motorrad development. Schaller will replace Christian Landerl who headed motorcycle development since November 2008. Schaller studied mechanical engineering at the Technical University of Munich before becoming a scientific assistant at the research institute for gear wheels and gear manufacturing.