2008 Aprilia Shiver 750 on 2040-motos

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2011 AMA Pro Daytona Sportbike Champion Danny Eslick

Danny Eslick won his second career AMA Daytona Sportbike Championship, adding another #1 plate to the one he won in 2009. The Geico Powersports RMR Suzuki GSX-R600 rider won three races this season and added another five podium finishes to win the title by a 275-256 margin over Monster Energy Graves Yamaha’s Josh Herrin. Eslick clinched the title after finishing sixth in the first race of the 2011 season finale at New Jersey Motorsports Park.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

EICMA 2011 Preview: Aprilia SRV 850 Maxi-Scooter

Updated with additional photographs. Aprilia announced it will present a new 850cc V-Twin engined maxi-scooter with an RSV4-influenced design at the upcoming EICMA motorcycle show in Milan, Italy. The 2012 Aprilia SRV 850 will be the Italian brand’s largest scooter.