2009 Aprilia Smv 750 Dorsoduro on 2040-motos

Moto blog

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

2010 Aprilia RSV4R Engine Failure Delays Press Launch [video]

Aprilia cut short its launch event for the new RSV4R at Italy’s Mugello circuit as not one, not two, not three, not even four but FIVE pre-production models suffered engine failure. Motorcycle.com contributor Tor Sagen was at Mugello in Tuscany and was scheduled to do a few laps on the world-class circuit on the RSV4R, a lower-spec version of the Aprilia RSV4 Factory. Tor reports the engine problems were being attributed to the conrods from the first batch of 50 pre-production engines.

2014 Aprilia Dorsoduro 750 Available Now with ABS

Aprilia USA announced the 2014 edition of the Dorsoduro 750 is now available at dealerships nationwide, now with the addition of anti-lock brake technology as standard equipment. The 2014 Aprilia Dorsoduro 750 uses a dual-channel ABS from Continental. According to Aprilia, the system monitors the speed of both wheels and separately controls the braking for both the front and the rear.