2008 Aprilia Rsv 1000 R Factory on 2040-motos

Moto blog

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Our Magnificent seven

Remember to dust your Union Jacks down if you happen to be visiting any Grand Prix this year as we have no less than seven youngsters to cheer on in the junior Moto GP classes. I don’t think we’ve ever had this many ‘yoofs’ in the GP paddock so let’s hope they can do the business and bring an end to our long drought of Grand Prix titles. And that could be soon as Scott Redding is already a hot favourite for the 2011 Moto 2 championship on his Marc VDS Suter machine.

Alvaro Bautista goes Aprilia in MotoGP

Just hours after it announced it would return to MotoGP one year ahead of schedule, Aprilia announced it has signed current MotoGP Gresini Honda rider Alvaro Bautista to a two-year contract. Bautista won the 125 World Championship for Aprilia back in 2006 and started out on the Italian company’s 125s. Now in his fifth year in MotoGP, the 29-year-old Spaniard has three third-place finishes and one pole to show for his efforts.